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In flip, buying enjoyment and perceived danger significantly influenced the consumers’ angle towards the online retailer, as hypothesized. The findings of the research recommend that e-commerce enterprise for online apparel retailers might repeatedly have to develop richer IIT features to meet consumers’ demand and secure consumers’ loyalty. This paper presents a crucial evaluation of online environmental psychology articles primarily based on the stimulus-organism-response paradigm. The construction of the paper follows the sequence of the S-O-R framework, i.e. beginning with environmental stimuli both in conventional and online retailer settings.
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- Experiment with virtual try-ons, insured shipping, straightforward returns, and rather more.
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- The researcher focuses in Guy Cook and Aristotle principle in this research.
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