More and more people each year are trying to create side hustles so they can afford the lifestyle they want. Whether this is to go out more with friends, buy their next luxury item or go on more holidays, there are so many reasons why people would want to start a side hustle. One of the more popular side hustles in recent years is to sell clothes, create a print-on-demand clothing company, become a fashion consultant or even drop ship designer labels.
There are many options out there and it is completely up to you and your expertise on what you decide to do. Once people have set up their new side hustle, they think that people will just be able to find them online and that people will be looking forward to buying their first product, the issue is, how are people going to find you if you are not telling anyone about yourself? They can’t! In this article, we will go through some simple tips on how to market your fashion side hustle.
Build A Website
One of the most important parts of having a business is creating a website. Your website should not only reflect the lifestyle you are trying to promote, but you need to have a website where everything is easy to find, it needs to have great artwork or photography and it needs to have enough content on their talking about the lifestyle, your brand and what it represents. Your website is going to be the front of your shop so it needs to be beautiful, user friendly and optimised for search engines. For example, if you are selling luxury streetwear, then you will need this keyword in the home page, if you were selling overshirts, a possible keyword would be Men’s designer overshirts, and so on.
Start Your Social Media Campaign Before You Go Live
We see this all too often, people create a website, they start to create their social media channels and then wonder why nobody is getting in touch. Well nobody is going to because they have no idea where to find you. What you should be doing whilst your website is getting created is to start your social media accounts and start following people and groups, businesses and anything relevant to your industry. Whilst you are doing this, create brand awareness by posting and getting people excited about the launch of your new brand.
Once you have sorted your organic social out, it’s time to start looking at creating some brand awareness ads for your brand. For now, stick to Facebook and Instagram as they can be posted ad linked together. Once you have learned how to do this, you can then move on to other platforms. One tip is to stick to platforms relevant to your industry.
Collect Emails, By Giving A Discount
Collecting emails is valuable, yes it can be a farce with creating a newsletter, so don’t! It is a great way to get people’s contact details though so you can market to them later on. To get people’s details, one of the most proven methods is to offer something for free. For example, you can offer them a discount on their first purchase, you could offer a free item when they purchase their first product, or alternatively, if you have the budget, have them sign up and send them a sample piece. This works great if you are wanting to sell items in bulk.
There are many methods for marketing your fashion side hustle, but creating a well-optimised website, and creating enough noise about your brand before going live are the most important parts of having a successful startup.